Individuals’ shared perception of the importance of the implementation within the organization . Few models explicitly incorporate the concept of relative priority. However, this construct has been found to be a significant predictor for implementation effectiveness . If employees perceive that implementation is a key organizational priority (promoted, supported, and cooperative behaviors rewarded), then implementation climate will be strong . When relative priority is high, employees regard the intervention as an important priority rather than a distraction from their “real work” . The higher the relative priority of implementing an intervention, the more effective the implementation is likely to be . The ability of an organization to fully implement may be a function of how many other initiatives or changes have been rolled out in the recent past which may lead to being overwhelmed with yet another initiative  and a low priority being assigned.
Include statements that reflect the relative priority of the innovation e.g., statements related to change fatigue in the organization due to the implementation of many other programs.
- “We have so many studies going on that I feel like this just doesn’t get the attention it needs. We are all too overwhelmed.”
- “It’s really important for us to get this done because it will affect our performance measures.”
Exclude or double code statements regarding the priority of the innovation based on compatibility with organizational values to Compatibility, e.g., if an innovation is not prioritized because it is not compatible with organizational values.
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