An active, versus passive, effort to communicate tailored information to target audiences with the goal of engagement and information use. Dissemination is integral to implementation and is not seen as an isolated activity separate from an implementation initiative.
Goode and colleagues  conceptualize dissemination as an “umbrella” activity that includes translation (adoption and adaptation), implementation, evaluation, and maintenance.
A dictionary definition is: to scatter or spread widely, as though sowing seed; promulgate extensively; broadcast; disperse 
- NHS Centre for Reviews and Dissemination: Getting evidence into practice. Eff Health Care 1999, 5: 1-15.
- MDRC Organizational Change Primer. 2000. Boston, MA, Veterans Health Administration.
- Goode, A.D., N. Owen, M.M. Reeves, and E.G. Eakin, Translation from research to practice: community dissemination of a telephone-delivered physical activity and dietary behavior change intervention. Am J Health Promot, 2012. 26(4): p. 253-9
- Disseminate. (n.d.). Dictionary.com Unabridged. Retrieved December 24, 2014, from Dictionary.com website.