Societal and/or mass media pressure can influence implementation and/or delivery of the innovation (Kerins et al. 2020; Raghavan, Bright, and Shadoin 2008; Pettigrew, Woodman, and Cameron 2001), as can normative pressure through, e.g., professional networks (Jennifer Leeman et al. 2019; Flottorp et al. 2013). This also includes community advocacy, pressures from class action lawsuits, and consumer groups (Aarons, Hurlburt, and Horwitz 2011; Moullin et al. 2019).