This domain highlights the importance of the roles and characteristics of individuals involved with implementing, delivering, and/or receiving the innovation (Dy et al. 2015; Kerins et al. 2020; Ashok et al. 2018; Breimaier et al. 2015; Varsi et al. 2015; Barwick et al. 2020; Moretto et al. 2019).
Users may find it helpful to consider a matrix of roles and their characteristics; coding the relevant characteristics for each role enables users to explore differences in characteristics across types of roles, which is crucial for adapting implementation strategies and the innovation (see Adapting).