This construct includes attracting and involving appropriate individuals — specifically deliverers and recipients – in the implementation and use of the innovation through a combined strategy of social marketing, education, role modeling (Cruess et al. 2008), training, and other similar activities (see Implementation Process: Assessing Needs). Engaging deliverers and recipients of an innovation is an often overlooked part of implementation (Pronovost et al. 2008), but doing so helps ensure sustained change (Doyle et al. 2013; Lennox et al. 2018; 2020). As a result, it is important to identify and engage deliverers and recipients early and often (Breimaier et al. 2015). The original CFIR (Damschroder, Aron, et al. 2009) asserted that if supporters of the innovation outnumber and are better strategically positioned than the opponents, the implementation is more likely to be successful (Greenhalgh, Robert, et al. 2004).